The M.A.D.1 RED Turns Horology On Its Head | A Week On The Wrist

It's hard to break down the M.A.D.1 RED like I would any other "normal" watch, because this watch is quite literally in a league of its own. Thinking through the watch requires an unconventional approach. There's just nothing normal about it. It looks like nothing else (except, of course, its predecessor, the M.A.D.1), the distribution and pricing model is new, and it's the first time a watch like this has ever been made available to the public.