MB&F New Architectural Identity

It is now over a decade since the MB&F M.A.D.Gallery first opened its doors on Geneva’s Rue Verdaine in 2011, in the heart of the city’s Old Town. A second M.A.D.Gallery opened in Taipei in 2014, a third one in Dubai in January 2016, and a fourth one in Hong Kong in October 2018. “Like many things at MB&F, it all started with a ‘wouldn’t it be cool if…’” shares MB&F Founder Maximilian Büsser. “We were clueless, we had no idea what we were getting ourselves into. There was no plan for expansion. But it really took off and has grown organically. Now, 10 years later, I really wanted to elevate the gallery to be at the level of the art pieces.