Thinking Differently With Max Busser

Maximilian Büsser & Friends is one of independent watchmaking’s hottest brands. But its raison d’être, and irrevocable mission is to inspire others to think differently. One way in which its founder Büsser has consistently thought differently throughout his meteoric career is to find positivity in the numerous tragedies, disasters and flops that have appeared in his life. These include moments where he stared into the abyss of bankruptcy and somehow found the courage and inspiration to persevere and go on. Because entrepreneurialism is hard and being a visionary or iconoclast and thinking differently is even harder. But the life lessons it teaches you about yourself are invaluable.