MB&F 'Maximilian Büsser and Friends ': more than a watch brand, a creative adventure.
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The watch news video from MB&F presents the M.A.D.1S and the Albatross made with L'Epée 1839. The Albatross is a mechanical clock, and it won the Mechanical Clock Prize at the GPHG in 2025. MB&F, short for Maximilian Büsser and Friends, was founded in July 2005 in Geneva by Maximilian Büsser. M.A.D. stands for Mechanical Art Devices, and Büsser opened the first M.A.D. Gallery in Geneva in 2011.
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The brand behind this video
The official MB&F channel uploaded this video on 2019-01-14; here it is listed under “MB&F – WATCH NEWS”. MB&F was founded in 2005 by Maximilian Büsser and is based in Geneva. It is independently owned (Chanel holds a 25% minority stake). Other MB&F collections that appear in the videos: LM Sequential, HM10 Bulldog and Legacy Machine.
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