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MB&F 'Maximilian Büsser and Friends ': more than a watch brand, a creative adventure.

MB&F · 2019-01-14 · 0:45

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The watch news video from MB&F presents the M.A.D.1S and the Albatross made with L'Epée 1839. The Albatross is a mechanical clock, and it won the Mechanical Clock Prize at the GPHG in 2025. MB&F, short for Maximilian Büsser and Friends, was founded in July 2005 in Geneva by Maximilian Büsser. M.A.D. stands for Mechanical Art Devices, and Büsser opened the first M.A.D. Gallery in Geneva in 2011.

After decades conforming to the rules of corporate watchmaking, Maximilian Büsser broke the chains and started a rebellion in 2005; a rebellion called MB&F – Maximilian Büsser & Friends. MB&F is a creative label based around one very simple and fundamental ideal: to assemble dedicated Collectives of talented horological artisans, artists and professionals – all friends – to design and craft each year a radical and original horological masterpiece. By nurturing teams of talented individuals, harnessing their passion and creativity and crediting each individual's essential role, MB&F uses their synergy to become much greater than the sum of its parts. MB&F is above all a human adventure...
Description by MB&F on YouTube

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The brand behind this video

The official MB&F channel uploaded this video on 2019-01-14; here it is listed under “MB&F – WATCH NEWS”. MB&F was founded in 2005 by Maximilian Büsser and is based in Geneva. It is independently owned (Chanel holds a 25% minority stake). Other MB&F collections that appear in the videos: LM Sequential, HM10 Bulldog and Legacy Machine.

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