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Reuge x MB&F MusicMachine1 Reloaded

MB&F · 2022-05-04 · 1:12 · 71,110 views

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Official MB&F playlist «CO-CREATIONS» on YouTube.

Back in 2013, MusicMachine 1 opened the floodgate for MB&F to collaborate with external creators on projects outside the scope of the wristwatch; it initiated a new category – “Co-creations” – that invited MB&F to a world beyond that of miniaturized horology. And it did not tell the time: rather, it was a music box created with REUGE that uprooted everything we thought we knew about music boxes, from the design all the way to the music. MusicMachine1 Reloaded features all the traditional, time-honoured elements of a superlative high-end music box like the MusicMachine 1 but with a new design more complex.
Description by MB&F on YouTube

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The brand behind this video

This video was published on 2022-05-04 on the official MB&F YouTube channel and belongs to the playlist “MB&F – CO-CREATIONS”. The brand's history goes back to 2005; today MB&F is based in Geneva. It is independently owned (Chanel holds a 25% minority stake). On the channel you will also find films about LM Sequential, HM10 Bulldog and Legacy Machine.

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